Walt Reading Deck

Flagship Advisory Partners, “6 Years After the EU Launch of Apple Pay: Over 44% of Europeans Use Mobile Wallets” (2023); Mordor Intelligence, “Europe Mobile Payments Market” (2025)

Worldpay Global Payments Report 2025 (digital wallets = 14% of European POS value across 14 markets incl. UK); ECB SPACE 2024 (7% of POS value in euro area via mobile devices); ECB Payment Statistics H2 2024

CoinLaw, “Apple Pay vs Google Pay Statistics” (2026); StatCounter mobile payment share data

Swiss antitrust investigation via Finews (~0.05–0.12% issuer fee); EU Interchange Fee Regulation 2015/751 constraints; Walt market research estimates

Oliver Wyman, “Third-Party Access To Apple Pay Could Alter Mobile Payments” (February 2025). Covers all Apple Pay channels: NFC tap-to-pay, in-app, and web commerce. POS-only share is ~€50–90M.

DOJ v. Apple antitrust complaint (March 2024); WSJ reporting on Google ad-profile monetization of payment data

Alphabet 10-K (2024): EMEA revenue $102B; Proton data valuation methodology estimates €15–30 ad value per European wallet user per year

European Google Wallet adoption estimates (40–80M active users) derived from Statista country adoption surveys and PYMNTS tap-to-pay usage data

European Commission, Case AT.40452, Apple mobile payments (2020–2024); Apple restricted iPhone NFC to Apple Pay from 2014 until iOS 17.4 (March 2024)

Regulation (EU) 2024/1183 amending Regulation (EU) No 910/2014 (eIDAS 2.0), establishing the European Digital Identity Wallet framework (entered into force May 20, 2024)

Vipps MobilePay press release (December 9, 2024); Thales and Vipps, “NFC Payments on iOS reaching one million users” (May 2025)

Vipps MobilePay first contactless NFC transaction via Apple HCE APIs (January 2025)

Proton, Tuta, Brave, and Mullvad adoption data; Walt European “Privacy Active” market sizing research (2025)

Proton AG annual report (2024), Brave Software financial disclosures (2024), DuckDuckGo revenue estimates (2024), Signal Foundation Form 990 (2024)

Slide Decks

Walt

The Problem

Solution

Why Now?

Challenges

The Market

Competitors

Traction & Roadmap

The Ask

Walt

References